Segments

Live segment builder — drag sliders to experiment

LTV vs Engagement

Segment Profiles

Fan Count by Segment

Scoring Model

LTV Score

ltv = SUM(shopify_orders)
    + ticket_purchases      (v2)
    + streaming_royalties    (v2)

v1: Shopify revenue only

Engagement Score (0–1)

email_open_rate      × 0.15
email_click_rate     × 0.20
spotify_stream_freq  × 0.25
portal_completion    × 0.20
show_attendance      × 0.15
instagram_follow     × 0.05